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In 1999, Jean Townsend filed a lawsuit against Pfizer, maker
of Rimadyl, and often-prescribed pain relief medication. Ms. Townsend contended
that Rimadyl was responsible for the death of Charlie, her chocolate labrador
retriever. On August 18, 2004, notice was received that the case had been
settled.
LAWSUIT OVER VETERINARY DRUG SETTLED
FOR IMMEDIATE RELEASE - Johns Island, South Carolina - August 18, 2004
Jean Townsend of Johns Island, South Carolina announced today that a settlement
has been reached with Pfizer, Inc. in what appears to be the first lawsuit of
its kind in this country - a lawsuit over injuries that led to the death of Ms.
Townsend's chocolate lab, George. Ms. Townsend originally brought a class action
lawsuit against Pfizer in October of 1999, two years after the tragic death of
George. The lawsuit alleged that after initial approval by the FDA, the drug
RimadylR, which was the subject of an unprecedented multi-million dollar
advertising campaign, was marketed without a complete understanding of the
serious side-effects that could result from the drug. Ms. Townsend also alleged
that neither she nor her vet were adequately warned of the potential
side-effects. After administering the drug for only 14 days, George developed
severe internal bleeding and ultimately liver failure. George was euthanized on
October 13, 1997. In reaching the settlement, Pfizer has admitted no
wrong-doing.
"It was truly horrible," said Townsend of the experience. "But the most
troubling aspect of the ordeal was when I later learned that similar
side-effects had been reported to Pfizer and the FDA months before I first gave
the drug to my dog. Yet even after my pet became sick, I continued to give him
the pills because they were supposed to make him feel better. I had no idea that
he was suffering from the side-effects of RimadylR. It is devastating to live
with the realization that I gave my beloved pet medicine to help him when, in
fact, it was killing him." After reporting George's death to Pfizer, Ms.
Townsend was offered a $249.33 settlement, but the offer came with the condition
that the settlement remain confidential.
Ms. Townsend refused. In the months following George's death, Ms. Townsend began
researching this drug on the internet and soon discovered dozens of other pet
owners who had similar experiences with RimadylR. Fueled by the growing number
of people whose dogs had become sick or died after taking the drug, Ms.
Townsend, along with other concerned pet owners, started a campaign to raise
awareness of the potential for serious side-effects with this and other
veterinary medicines.
As part of that campaign, Ms. Townsend and others met with FDA officials as well
as Pfizer veterinarians, urging them to step-up efforts to more thoroughly
inform pet owners of the potential for serious side-effects with veterinary
medicines. Unsatisfied with the response of the FDA and Pfizer, Ms. Townsend
turned to the legal system and filed a class-action lawsuit. In her suit, Ms.
Townsend sought reimbursement of the $734.00 in veterinary expenses she had
incurred trying to save George, as well as establishing a class action on behalf
of the hundreds of other dog owners whose pets had become ill or died. In the
meantime, reports of adverse reactions to RimadylR continued to rise, and in
1998, RimadylR accounted for almost 39% of all Adverse Drug Experience Reports
received by the FDA.
The reports were so numerous that in December of 1999, the FDA took the
extraordinary step of issuing a public statement on the drug. Within months of
Ms. Townsend's suit and the "Update on RimadylR" issued by the FDA, Pfizer
announced significant changes in packaging, and that it would begin dispensing a
Client Information Sheet to be included with veterinary prescriptions of
RimadylR. The Client Information Sheet, modeled after similar drug information
sheets included with many human drugs, was to provide pet owners with easily
understandable information about the potential side-effects and what to do if
side-effects occur.
Ms. Townsend reports that as part of the settlement, Pfizer made cash offers to
over 300 other dog owners across the country to settle claims for death or
injury to the dog, veterinary expenses, property damage, emotional distress and
punitive damages. These individual offers averaged over $1000.00 per animal and
did not include a confidentiality provision. Speaking about the lawsuit and the
settlement, Ms. Townsend said, "I am pleased that through this suit, hundreds of
other pet owners will be reimbursed for veterinary expenses and the loss of
their pets. Of course, no amount of money would ever replace the loss of my
friend George, and the loss of so many other beloved companions." But to Ms.
Townsend, (who donated her settlement proceeds to a local veterinarian to
perform surgery on a pet whose owners could not afford the surgery) the issue is
far more than the money paid by Pfizer. It is the growing public awareness that
the medications we give our pets can have serious side-effects. "We, as pet
owners, have the right to know as much about the good and bad sides of
veterinary medicines as we do the medicines we give ourselves."
Following is a copy of the actual lawsuit filed in 1999.
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CLASS ACTION LAWSUIT AGAINST MAKERS OF RIMADYL
Case No. 99-CP-25-353
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HAMPTON COUNTY
IN THE COURT
OF COMMON PLEAS
STATE OF SOUTH CAROLINA
JEAN TOWNSEND on behalf of Case
No. 99-CP-25-353
herself and all others similarly situated
Summons in a Civil Case
Jury Trial Demanded
Plaintiff,
V.
Pfizer Incorporated,
235 East 42nd Street
New York, New York 10017
Defendant
____________________________________
TO THE DEFENDANT ABOVE NAMED:
YOU ARE HEREBY SUMMONED and required to answer the
Complaint in this action of which a copy is herewith served
upon you, and to serve a copy of your Answer on the
subscriber at his office, Post Office Box 685, Hampton,
South Carolina, 29924, within thirty (30) days after the
service hereof, exclusive of the day of such service; and if
you fail to answer the Complaint within the time aforesaid,
the Plaintiff will apply to the Court for the relief
demanded in the Complaint.
SPEIGHTS & RUNYAN
Marion C. Fairey
Amanda G. Steinmeyer
Robert N. Hill
200 Jackson Avenue East
Post Office Box 685
Hampton, SC 29924
(803) 943-4444
Toll free number 1-800-348-3805
By:_ _____________________
ATTORNEY FOR THE PLAINTIFF
October 12, 1999
Hampton, South Carolina
IN THE STATE OF SOUTH CAROLINA
IN THE COURT OF
COMMON PLEAS
COUNTY OF HAMPTON
JEAN TOWNSEND on behalf of Case No.
_99-CP-25-353______
herself and all others similarly situated
Class
Action Complaint
Plaintiff,
V. Jury
Trial Demanded
Pfizer Incorporated,
235 East 42nd Street
New York, New York 10017-5755
Defendant.
__________________________________
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TO THE ABOVE NAMED DEFENDANT AND YOUR ATTORNEYS:
YOU WILL PLEASE TAKE NOTICE THAT THE Plaintiff, Jean Townsend,
brings this action on behalf of itself and all others similarly
situated as a voluntary class action under Rule 23 of the South
Carolina Rules of Civil Procedure, and alleges: PARTIES
1. The Plaintiff, Jean Townsend, is a resident of the State of
South Carolina.
2. The above-named defendant, Pfizer Incorporated, (hereinafter
"Pfizer") is a foreign corporation, company or other business
entity which has been and/or is now engaged in the business of
manufacturing, selling and/or distributing an animal drug called
Rimadyl™.
3. The class of plaintiffs consists of and includes all persons,
corporations, partnerships, unincorporated associations or other
entities in the United States which own any animal that has
suffered or will suffer death or injury as a result of consuming
or ingesting the animal drug Rimadyl™ with the exception of
those identified in paragraph 4 of this Complaint.
4. The class does not include (1) the defendant; and (2) any
active Magistrate Judge for the State of South Carolina, any
Judge of the South Carolina Circuit Court, the South Carolina
Court of Appeals, the South Carolina Supreme Court or the United
States Supreme Court.
STATEMENT OF JURISDICTION AND VENUE
5. The Plaintiff is an individual who resides within the State
of South Carolina, owns property within the State of South
Carolina and has suffered property damage within the State of
South Carolina.
6. The Defendant has used the ports of South Carolina or the
roads and other means of transportation in the State of South
Carolina to transport their products, including Rimadyl™, into
the State of South Carolina where they sold and/or distributed
their products to South Carolina residents or entities in South
Carolina.
7. The Defendant is subject to the jurisdiction of this court in
that Defendant transacted and continues to transact business in
this state, has committed and continues to commit tortuous acts
in whole or in part in this state, and/or has produced,
manufactured or distributed goods with the reasonable
expectation that those goods would be used in this state and the
goods were used in this state.
8. The Defendant has caused or will cause, and all class members
have suffered or will suffer, property damage as a result of the
acts or omissions of this defendant.
9. The amount in controversy exceeds one hundred ($100.00)
dollars for each member of the class, and some class members
have suffered and will suffer less than seventy-five thousand
dollars ($75,000.00) in damages.
10. Venue of this action is governed by S. C. Code Anno.
§15-7-30 (1998) and is appropriate as designated by the
Plaintiff in this Complaint because the Defendant is a foreign
corporation that does not reside in any county in South Carolina
and does not maintain a registered agent within South Carolina.
CLASS ACTION ALLEGATIONS
11. The class of plaintiffs consists of and includes all
persons, corporations, partnerships, unincorporated associations
or other entities in the United States which own any animal that
has suffered or will suffer death or injury as a result of
consuming or ingesting the animal drug Rimadyl™ with the
exception of those identified in paragraph 4 of this Complaint.
12. The class is sufficiently numerous that joinder of all
members is impracticable. Upon information and belief, more than
1000 pets and animals have suffered injury or death as a direct
and proximate result exposure to Rimadyl™.
13. Plaintiff will fairly and adequately protect the interests
of the class. The interests of the class representative are
coincident with, and not antagonistic to, those of the other
class members and plaintiff is represented by experienced and
able counsel who have previously litigated class actions and
similar types of cases.
14. There are questions of law and fact common to the class.
Common questions of law include the liability of defendant for
manufacturing, producing, selling and/or distributing Rimadyl™.
Common questions of fact include, but are not limited to, the
available scientific and technical knowledge when Rimadyl™ was
manufactured and sold; the Defendant's knowledge or reason to
know of the health hazards or adverse side effects of Rimadyl™;
the Defendant's failure to test or adequately test Rimadyl™
prior to marketing the drug; and the Defendant's failure to warn
class members of such hazards.
15. Plaintiff's claims are typical of the class members' claims
and derive from a common nucleus of operative facts in that the
Defendant's Rimadyl™ was prescribed, ingested and caused harm to
the Plaintiff's dog George. The Plaintiff and all similarly
situated class members have suffered and will continue to suffer
property damage as a result of the Defendant's actions.
16. Upon information and belief, the named Plaintiff not only
represents a large number of class members whose pets and
animals have been harmed or killed, but also, due to the
defendant's failure to adequately warn of the potential dangers
of Rimadyl™, Plaintiff represents an even larger number of class
members who have yet to discover that their pets and animals
have been or will be injured. For these reasons, a class action
is especially appropriate to promote judicial efficiency and to
protect class members' interests and rights.
17. Each class member has been or will be similarly injured by
this defendant's acts and omissions in manufacturing, marketing,
selling, designing, and/or supplying Rimadyl™.
18. Class treatment is a superior method for the fair and
efficient adjudication of the issues in dispute because it
permits a large number of injured parties, joinder of whom is
impracticable, to prosecute their common claims in a single
forum simultaneously. In addition, it does not infringe upon the
rights of those class members who wish to opt-out and litigate
their claims separately. The class action provides an efficient
method whereby the relative rights of the class members and
defendant can be fairly managed.
SUBSTANTIVE ALLEGATIONS
19. The Plaintiff owned a pet chocolate brown Labrador Retriever
named George.
20. Sometime during 1997, the Plaintiff's dog George showed
signs of arthritis. After initial treatment that did not seem to
help, the Plaintiff requested her vet to prescribe Rimadyl™.
This request was made because the Plaintiff had read brochures
in her Veterinarian's office and seen ads on television and in
magazines touting Rimadyl™ as a "miracle" drug for canine
arthritis.
21. In September of 1997, the Plaintiff began administering
Rimadyl™ to George exactly as she had been directed to give it.
22. After taking Rimadyl™ for several weeks, a number of
symptoms and health problems suddenly began to occur in George.
These symptoms included, but were not limited to, loss of
appetite, vomiting, diarrhea and bloody stool.
23. The Defendant was notified of George's adverse reaction to
Rimadyl™ on or about October 13, 1997
. 24. As a result of the symptoms described in this Complaint
and others that were discovered during a Necropsy, it was clear
that George was suffering to the point that he had to be
euthanized.
ACTS AND OMISSIONS OF THE DEFENDANT
25. The Defendant designed, manufactured, marketed, sold,
marketed and/or placed into the stream of commerce Rimadyl™
knowing that it would given to pets and animals.
26. The Defendant has sought to suppress, conceal, misrepresent
and/or obscure data on the adverse side effects of Rimadyl™.
27. The Defendant was aware or should have been aware of studies
and data linking Rimadyl™ and its constituents with disease in
animals, but nevertheless continued to design, produce,
manufacture, market, distribute and/or sell Rimadyl™ without any
warnings as to potential health hazards or detrimental side
effects associated with Rimadyl™.
28. Despite its actual knowledge of the detrimental side effects
of Rimadyl™, the Defendant failed to warn or adequately and
sufficiently warn the Plaintiff and other class members, the
public, governmental bodies and the Veterinary and Medical
community of the harmful and detrimental side effects of
Rimadyl™.
29. The Defendant failed to test or adequately test Rimadyl™,
prior to manufacturing, marketing, distributing and/or selling
Rimadyl™.
30. The Defendant published false and/or misleading information
about the safety and potential adverse side effects of Rimadyl™.
COUNT I: NEGLIGENCE
31. The Plaintiff hereby incorporates by reference each
paragraph of this Complaint, as if fully set forth herein.
32. At all times material hereto, the Defendant was the
designer, developer, manufacturer, marketer, deliverer and/or
seller of Rimadyl™.
33. At all times material hereto, the Defendant knew or should
have known that Rimadyl™ would be used on pets and animals owned
by the Plaintiff and class members.
34. At all times material hereto, the Defendant designed,
developed, manufactured, marketed, distributed and/or sold
Rimadyl™ which the Defendant knew, or through the exercise of
reasonable care, should have known was defective and would
damage the Plaintiff's and class members' pets and animals.
35. Defendants failed to warn, or adequately or sufficiently
warn, either directly or indirectly, the foreseeable users of
the potential hazards and costs associated with the use of
Rimadyl™
36. The Defendant failed to test or adequately test Rimadyl™.
37. The Defendant systematically failed to represent accurately
to the Plaintiff and class members, either directly or
indirectly, that Rimadyl™ and its constituents can pose a health
hazard and injure pets and animals or that Rimadyl™ was
defective.
38. The Defendant systematically failed to monitor and
investigate reported instances of injury or death to pets and
animals that resulted from the use of Rimadyl™.
39. The Defendant systematically failed to train, warn or
educate, or inadequately trained, warned or educated the
Plaintiff, class members or their Veterinarians of the signs and
symptoms of adverse reactions to the use of Rimadyl™ in pets and
animals or that animals on Rimadyl™ should be carefully observed
for signs or symptoms of adverse reaction, even though it had a
duty to do so.
40. The Defendant systematically failed to acknowledge
responsibility for animal deaths and adverse side effects caused
by Rimadyl™, thereby contributing to the false impression
cultivated by the Defendant that Rimadyl™ is safe.
41. The Defendant failed to represent accurately to Plaintiff
and class members, either directly or indirectly, that Rimadyl™,
used for its ordinary and intended purpose, can pose a health
hazard and/or injure pets and animals, whereby class members
were induced to purchase and utilize such products.
42. The Defendant at all times has failed and continues to fail
to perform its duties to warn and recall.
43. The Defendant's actions, as alleged, constitute violations
of statutory and regulatory provisions.
44. All Defendant's acts and omissions complained of in this
count were committed by them with indifference to the rights of
the Plaintiff and other class members and were carried out to
maximize the sale and use of Rimadyl™.
45. As a direct and proximate result of defendant's conduct,
plaintiff and class members have suffered and will continue to
suffer damage.
COUNT II: STRICT LIABILITY
46. The Plaintiff hereby incorporates by reference each
paragraph of this Complaint, as if fully set forth herein.
47. The Defendant has been and is engaged in the business of
designing, manufacturing, marketing, distributing and/or selling
Rimadyl™.
48. Rimadyl™, as used by the Plaintiff and class members was
defective and unreasonably dangerous, unfit for its intended use
because of the deleterious, highly harmful and deadly effects it
causes to the Plaintiff's and other class members' pets and
animals.
49. The Defendant reasonably expected Rimadyl™ to be used by
animal owners such as the Plaintiff and other class members.
50. The Plaintiff and other class members used Rimadyl™ in the
manner in which was intended and expected by the Defendant. At
the time of such use, Rimadyl™ had not been changed from the
time it was designed, manufactured, marketed, distributed or
sold by the Defendant.
51. As a direct and proximate cause of the Plaintiff and class
members using the Defendant's defective and unreasonably
dangerous product, the Plaintiff and other class members have
suffered and will continue to suffer damages to their pets and
animals.
COUNT III: BREACH OF IMPLIED WARRANTIES
52. Plaintiff hereby incorporates by reference each paragraph in
this Complaint, as if fully set forth herein.
53. The Defendant failed to represent accurately to class
members, either directly or indirectly, that Rimadyl™ is unfit
and unsafe to pets and animals.
54. The Defendant intended that Rimadyl™ be used on pets and
animals, and impliedly warranted through the sale, advertising,
and/or marketing of Rimadyl™ that it was fit for these normal
and foreseeable uses.
55. The Plaintiff and class members, as foreseeable and intended
users of Defendant's product, relied upon Defendant's
representations, skill, expertise and judgment in assuming that
Rimadyl™ would not only perform its basic functions as
warranted, but was safe, and would not cause injury and death to
pets and animals.
56. The Defendant breached these implied warranties in that
Rimadyl™ as designed, manufactured, marketed, distributed or
sold is toxic, deleterious, and highly harmful, and can and does
injure and kill pets and animals.
57. As a direct and proximate result of Defendant's breach of
implied warranties of good and merchantable quality and fitness
for a particular purpose and for their intended use, the
Plaintiff and other class members have suffered and will
continue to suffer direct and material harm and injury.
COUNT IV: FRAUD
58. The Plaintiff hereby incorporates by reference each
paragraph in this Complaint, as if fully set forth herein.
59. The Defendant at all times in designing, manufacturing,
marketing, distributing and selling Rimadyl™ knew that this
product was and is hazardous and/or potentially hazardous to
pets and animals, and knew that it causes disease, injury, and
death.
60. At all times relevant in marketing their Rimadyl™, the
Defendant falsely and fraudulently represented expressly or
impliedly to plaintiff, class members, the public and the market
that Rimadyl™ was safe. The Defendant suppressed and concealed
facts that Rimadyl™ could be harmful, dangerous and deleterious
to the health of pets and animals. The Defendant knew of these
dangerous propensities when it designed, manufactured, marketed,
distributed and sold Rimadyl™
. 61. The Defendant at all times had a continuing duty to
disclose the dangerous propensities of their product to the
Plaintiff, class members, the public, and the market, and the
suppression of these facts constituted misleading and fraudulent
misrepresentations because Defendant published and disseminated
information such as "testimonials," "success stories" and "
fluff articles" publicly and in special interest publications
which represented Rimadyl™ was well-suited, safe and highly
effective for its intended use, and which were likely to mislead
for want of communication of suppressed facts, including the
hazardous nature and dangerous propensities of Rimadyl™
62. The misrepresentations, suppressions, and failures to
disclose information were made by the Defendant with the intent
to induce Plaintiff, class members, the public and the market to
purchase and use Rimadyl™
. 63. The Plaintiff and class members relied on the Defendant's
misrepresentations as well as the absence of adverse information
in purchasing and using Rimadyl™ on their pets and animals.
64. The Defendant has continued at all times relevant to falsely
and fraudulently misrepresent, suppress, and fail to disclose
the dangerous propensities of Rimadyl™, including the fact that
Rimadyl™ has dangerous and deleterious effects on pets and
animals.
65. The Plaintiff and class members, at the times these failures
to disclose and suppressions of fact occurred, and at the time
of purchase and use of the product, were ignorant of the
existence of the facts which defendant misrepresented,
suppressed and failed to disclose. If the Plaintiff and class
members had been aware of the existence of the facts
misrepresented or not disclosed by the Defendant, the Plaintiff
and class members would not have purchased or used Rimadyl™, and
would have not suffered the damages and injuries alleged herein.
66. As a direct and proximate result of Defendant's suppression
of facts and failure to disclose, and the continued manufacture,
sale and marketing of Rimadyl™, the Plaintiff and class members
were or will be directly and materially harmed and injured.
67. All Defendant's acts and omissions complained of in this
count were committed by them with indifference to the rights of
the Plaintiff and other class members and were intentionally
carried out to maximize the sale and use of Rimadyl™.
COUNT V: UNFAIR TRADE PRACTICES
68. The Plaintiff hereby incorporates by reference each
paragraph in this Complaint, as if fully set forth herein.
69. The Defendant has engaged in unlawful and deceptive trade
practices that have injured the Plaintiff as described herein
and upon information and belief, these unlawful and deceptive
trade practices were committed willfully and knowingly by the
Defendant.
70. The Defendant has engaged, or has had the potential to
engage in similar unlawful and deceptive trade practices that
either have or potentially could have injured other persons or
entities.
71. The Defendant's unlawful and deceptive trade practices
committed during the operation of its business as described in
this Count violated statutory law.
72. The unlawful and deceptive trade practices of the Defendant
impact the public interest in that they are capable of
repetition, and upon information and belief, have been repeated
against other persons or entities as alleged in this Complaint.
73. Because of the unlawful and deceptive trade practices of the
Defendant, the Plaintiff and class members have suffered and
continue to suffer damages.
74. The Defendant's willful and knowing commission of multiple
unlawful unfair and deceptive acts in designing, manufacturing,
marketing, distributing and/or selling Rimadyl™, have caused
injury to the Plaintiff and class members.
COUNT VI: EXPRESS WARRANTY
75. The Plaintiff hereby incorporates by reference each
paragraph in this Complaint, as if fully set forth herein.
76. At all times relevant, the Defendant, in order to induce the
Plaintiff and class members to purchase and use Rimadyl™,
warranted and represented that its product was safe for its
intended use in dogs.
77. The Plaintiff and other class members purchased and used
Rimadyl™ on their pets and pets and animals in reliance on the
Defendant's above- mentioned warranties and representations.
78. The Rimadyl™ distributed, sold and/or delivered by the
Plaintiff and class members were not of a character as stated by
the Defendant, but on the contrary, were defective and
deficient.
79. The Defendant has received due and proper notice from the
Plaintiff and other class members about the defective and
deficient character in Rimadyl™, and the Plaintiff herein
provides the Defendant with additional notice of the same.
80. As a result of the defective and deficient nature of
Rimadyl™, which is contrary to the warranties and
representations of the Defendant, the Plaintiff and class
members have suffered and continue to suffer damage to their
pets and animals.
PRAYER FOR RELIEF
WHEREFORE, plaintiff demands a jury trial and prays that:
A. The Court certify a voluntary opt-out class under Rule 23 of
the South Carolina Rules of Civil Procedure with specific
appropriate common questions that address the liability of the
Defendant as alleged herein on a class-wide basis;
B. The Plaintiff and other class members recover the general and
special compensatory damages determined to have been sustained
by each of them respectively;
C. The Plaintiff and other class members recover any attorneys
fees, witness fees and other costs of this suit as may be
appropriate;
D. The Court grant such other, further or different relief as
may be just and proper.
Respectfully submitted,
SPEIGHTS & RUNYAN
Marion C. Fairey, Jr
. Amanda G. Steinmeyer
Robert N. Hill
200 Jackson Avenue East
Post Office Box 685
Hampton, South Carolina 29924
(803) 943-4444
Toll free number 1-800-348-3805
By:
ATTORNEYS FOR THE PLAINTIFF
Hampton, South Carolina
October 12, 1999.
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HAPPY SIXTH YEAR AT THE BRIDGE GEORGE
WITH LOVE,
YOUR MOM
AND AUNT SANDY
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